M.E.S.A. Announces New Director of M.E.S.A Gold

Arvada, CO —
July 30, 2013

The Board and Executive Director of M.E.S.A., the Mobile Electronics Specialists of America, are pleased to announce the appointment of Andrew Geisheimer as the new Director of M.E.S.A. Gold.

“Andrew comes to us with a long tenure within the 12 Volt industry and brings a wealth of knowledge in sales, management, and training alongside his great understanding of 12 Volt businesses. His natural ability to connect with people and his strong background within the industry will no doubt be a huge asset to us as we grow our M.E.S.A. Gold Membership,” said Ryan Gunter, Executive Director of M.E.S.A.

Andrew gained invaluable experience and an in-depth understanding of the 12 Volt industry from his past positions with both Kenwood and Sirius XM Satellite Radio.
Andrew Geisheimer Photo
“I could not be more thrilled to join the M.E.S.A. Team,” said Andrew Geisheimer. “I have so much passion for this industry and I am looking forward to being part of a group of retailers that share my passion and desire to strengthen our industry. The fact that M.E.S.A. is now opening its incredible marketing programs, business efficiency tools, and Vendor programs to more 12 Volt retailers provides a Win/Win/Win situation for all involved.”

About M.E.S.A. Gold

M.E.S.A. Gold is geared toward car audio retailers who want to gain the marketing, educational and group buying benefits M.E.S.A. has to offer, but did not meet the volume requirements needed to join the original M.E.S.A. Platinum Membership. M.E.S.A. Gold Members can expect to receive the same types of benefits that current M.E.S.A. Platinum members receive, but without some of the more expensive concierge services geared toward those larger organizations. The development of the M.E.S.A. Gold level is a natural progression for M.E.S.A. to expand the group’s national footprint and to be able to cover additional markets.

About M.E.S.A.

Over the last three and a half years M.E.S.A. (Mobile Electronic Specialists of America) has grown to 47 Members with 141 store locations and now represents $158 Million in yearly car audio sales.

M.E.S.A. is the industry’s first and only Member-owned retailer marketing and selling group. Retailers meeting the criteria for membership and vendors, whose business practices support the independent channel of distribution, make up the backbone of the Group. Retail Members and Vendor Partners are those who have demonstrated the highest level of business principals and acumen. Retail Members are comprised of dealers representing the finest installation available to consumers and many are winners of multiple industry awards every year.

Interested in Becoming a M.E.S.A. Member?